MG 7369

Purpose:

To enhance the knowledge base and capacity of the agribusiness sector to perform optimally through training, policy advocacy, leverage of funding and partnerships.

Rationale:

This programme provides entrepreneurs with the organisational frameworks necessary to develop agro processing commercial linkages and function optimally; strengthen the entities in the sector charged with the development of productive technologies, applied knowledge and imparting this knowledge to entrepreneurs and lastly promote enterprise development. Furthermore, it is designed to strengthen the capacity of government and key stakeholders in the sector to perform optimally. ADA will influence government to develop a clear framework within which private sector initiatives can play their role and it needs to provide leadership through carefully crafted interventions that will catalyse private actions.

Entrepreneurship is a key factor for the survival of emerging black agro processing entrepreneurs in an ever-changing and increasingly complex global economy. Entrepreneurs operate in a complex and dynamic environment. They are part of a larger collection of people including other entrepreneurs, suppliers, traders, transporters, processors and many others. Each of these has a role to play in processing products and moving them through to the market-through the value chain. Each one needs to be an entrepreneur. They also need to respect each other and work together to make the whole system work better and be more profitable.

Key focus area

a)    Improve the knowledge and skills base of agro processing and agribusiness entrepreneurs in the sector
b)     Revitalise agribusiness development education at all levels of the education sector
c)    Forging Partnerships and Networking Relationships