Vision:

 A diverse, deracialised prosperous and sustainable agribusiness sector in KwaZulu- Natal.

Mission:

The ADA strives to promote, establish, facilitate and support the growth of black owned and managed agribusinesses along agricultural value chains in KwaZulu-Natal through partnerships with individuals, communities, private sector and other public sector institutions in order to achieve a transformed agribusiness sector in the province.

Core Values:

Organisational values define the key principles and associated behaviours that are required by employees when executing the strategy and functions of the organisation and state that the clients, customers and stakeholders can expect from the organisation. The values of the ADA are:
Integrity
We commit ourselves to ensuring our purpose, practices and values are ethically sound, at all times.
Accountability
We take accountability for all our actions in dealing with our clients and stakeholders and are mindful of possible consequence emanating from our decisions.
Excellence
We commit to proving quality services and products fo all our clients at all times consistent with the spirit of Batho-Pele.
Innovation
We commit to strive for continuous improvements through innovation and promoting a learning organisational culture.