The Agribusiness Development Agency urges youth to participate in agricultural and agribusiness activities.

Agriculture and agribusiness are some of the careers that should be considered in addressing the issue of unemployment in South Africa. This was revealed by the Agribusiness Development Agency (ADA) during their campaign which was aimed at encouraging youth to participate in agricultural and agribusiness activities in schools.

The campaign was hosted under the ADA’s Corporate Social Investment Programme called On Our Own for Mandela Schools Gardening Project, which is done in partnership with the Department of Agriculture and Rural Development (DARD), Natal Midlands Development Programme (NMDP), South African National Biodiversity Institute (SANBI) and New Generation Youth Empowerment (NGYE).

There are 9 high schools that were visited during this campaign including, Mbamangalo, Ikusaselihle, Mehlokazulu, Mthoqotho, Ekupholeni, Mconjwana, Mazwendoda, Asibemunye and Qoqisizwe high Schools. Explaining about the programme, Mr Sbonga Shelembe, Marketing and Communications Practitioner for the ADA, said, “The misconception that the youth has is that agricultural activities are for old people and that they are associated with slavery. The main focus of the programme is to encourage youth to start producing food and sell to their schools and neighbouring communities. If the youth is actively involved in agriculture and agribusiness, we will address social ills, lack food security and unemployment, said Mr Shelembe.