Cappeny-08 copy-1Background

Cappeny Estates is a strawberry project located in the heart of Ballito. The project beneficiaries are a husband and wife team, Mr Xolani Gumede and Mrs Yoliswa Gumede. The project was established in December of 2013 for strawberry production. The extent of the production area is 6.5ha. The project experienced a few setbacks at the initial stages however with further technical assistance and support from ADA, it was envisaged that there would be an increase in the production area, improved pre-emptive management practices and an increase in skills and expertise of staff. In essence the ADA looks at assisting the farmer by improving the farming operations. Thus ensuring the project will be able to further participate and sustain its activities in the strawberry value chain.


Strawberry Production

ADA’s intervention

ADA has assisted the project with overall business recovery, the procurement of production inputs (i.e. strawberry plant material, biologicals, chemicals, fertilizer and herbicides) for planting, operational costs to ease their Cashflow to meet their debt obligations, Infrastructural planning for the expansion of the agro-processing facilities, exposure to agri-business forums, seminars and workshops.  

Project impact

Impact has been through improved and increased production; debt repayment obligations are being met; 51 sustainable jobs have been created; enhanced business operations; and extended business networking with relevant commercial businesses.

Access to Markets

The farm is SA and GLOBAL GAP certified, 100% export certified and compliant, Member of the South African Strawberry Growers Association and Member of the International Society of Horticultural Science. The beneficiary already has access to markets with the retail and hospitality sector such as Checkers Freshmark, Woolworths and Local Restaurants.  However with the proposed future developments it is hoped that the beneficiary will be able to meet the increased demand for fresh and processed strawberries in South Africa and the export market where feasible.  

Future Developments

Envisaged expansion of their existing agro-processing facilities in order for the beneficiary to extend and expand their agro-processing activities from just cleaning and packaging fresh strawberries to processing of frozen strawberries. Storage facilities are in the process of being procured for additional storage of fresh and processed strawberries. A hi-clearance tractor, implements and farm consumables are in the process of being procured. In addition, a water purification system will be procured for the project which will improve their water quality as required for the appropriate strawberry production quality to meet the off take agreements.

Current Projects

Cappeny Estates

Cappeny Estates is a strawberry project located in the heart of Ballito. The project beneficiaries are a husband and wife team, Mr Xolani Gumede and Mrs Yoliswa Gumede...

Read more...    

Cathedral Peak Outgrowers Project 

The Cathedral Peak Outgrowers project is a first of a kind project to be implemented by the ADA given the new mandated of Agro-processing...

Read more...    






Massive Opportunities For Youth In The Maritime Industry


Some of the youth participants that attended the Maritime Induction Programme which was hosted by the KZN Sharks Board and the ADA in Durban. 

Read more...    





The ADA Is Developing Young Farmers Through Abroad Agricultural Training Programme


Pictured at Graduation and Gala Dinner for the Young Farmers Development Programme are students who recently returned back from Denmark after finishing their training in Livestock Management

Read more...    





The ADA On A Mission To Empower Women In Agribusiness


In an effort to transform the lives of ordinary women, the Agribusiness Development Agency (ADA) has established a Women Empowerment Programme (WEP).